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Defense · For businesses that have been sued

Sued for Trademark Infringement?

¿Lo demandaron por infracción de marca? Revisamos la demanda en español.

A trademark complaint is an accusation, not a verdict. The plaintiff still has to prove a valid mark, priority, and likely confusion, and many complaints are weaker than they look. Your deadline to respond is short, usually 21 days in federal court, so the first step is to calendar it and get the papers to counsel. Then we test every element and look for defenses and counterclaims.

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Served with a lawsuit? Calendar your deadline today. In federal court an answer or motion is generally due 21 days after service; in Florida state court, 20 days. Missing it risks a default judgment. Upload the complaint and the date you were served.

21days · federal
20days · Florida

Bringing this claim instead?Federal Trademark Infringement Litigation →

21 daysTo answer or move after service in federal courtFed. R. Civ. P. 12(a)(1)(A)(i)
60 daysTo answer if you timely waive service (90 if the request went abroad)Fed. R. Civ. P. 12(a)(1)(A)(ii)
4 yearsFlorida limitations period used as the laches touchstoneAmBrit (11th Cir. 1986); Pinnacle (11th Cir. 2021)
3 yearsOf nonuse is prima facie evidence a mark was abandoned15 U.S.C. § 1127
What to do in the next 48 hoursBefore you respond to anyone
  1. Calendar the deadline. Find the date you were served (or the date on the letter) and count the days: generally 21 in federal court, 20 in Florida state court.
  2. Preserve documents. Keep listings, ads, sales and sourcing records, emails, and messages. Do not delete posts or products; see Preservation Notices.
  3. Notify your insurer. Many business policies cover "personal and advertising injury." Give prompt written notice and send the complaint. Many policies exclude trademark infringement, but the standard exclusion does not reach infringement of trade dress or slogan in your advertising, so have the policy read before assuming there is no coverage.
  4. Do not contact the plaintiff or its lawyers, and do not change your branding, listings, or website until you have advice.
  5. Check the docket for an injunction motion. If the plaintiff filed a TRO or preliminary injunction motion with the complaint, a hearing may be days away, not weeks.
  6. Write down your history. When and why you chose the name, your first sale, where you sell, and any search you ran. Prior use and good faith are defenses, but only with proof.
  7. Send us the papers. Upload the complaint or demand; we review it the same business day after a conflict check.
The claim against you

What the plaintiff has to prove, and where it can fall short

A federal trademark infringement complaint is usually built on Section 32 of the Lanham Act, 15 U.S.C. § 1114, which protects marks on the federal Principal Register. The plaintiff must show that it owns a valid registered mark with priority, that you used a copy or "colorable imitation" of it in commerce in connection with goods or services, without consent, and that your use is likely to cause confusion. The Eleventh Circuit states the test in two parts: priority, and a likelihood of consumer confusion (Frehling Enterprises, Inc. v. International Select Group, Inc., 192 F.3d 1330 (11th Cir. 1999)).

Every one of those elements is a place to defend. A registration is strong evidence, but it is not the end of the inquiry: it can be cancelled, it covers only the goods it lists, and it does not prove confusion. Even a plaintiff with a valid mark and a close name can lose if the products, buyers, and channels are different, or if your use is a fair or excused use.

Most complaints we see plead more than one count for the same conduct: § 1114 for the registered mark, § 1125(a) for unregistered rights and false affiliation, Florida common-law infringement and unfair competition, a Chapter 495 count if the mark is registered in Florida, and a FDUTPA count. They overlap heavily, which helps the defense: the Eleventh Circuit has held that when the Lanham Act theories fail, Florida common-law claims "must fail as well" (Natural Answers, Inc. v. SmithKline Beecham Corp., 529 F.3d 1325 (11th Cir. 2008)). The claim from the plaintiff's side is explained on Federal Trademark Infringement Litigation.

What we check in the complaint first

  • Which registrations are asserted, who owns them, and what goods they list
  • Whether each registration is under five years old, or incontestable
  • When the plaintiff says it learned of your use, and when it sued
  • Whether you used your name before the plaintiff's filing date
  • Whether the accused sales, ads, or shipments happened in the United States
  • Which Florida counts are pleaded, because some carry fee-shifting
  • Whether a TRO or preliminary injunction motion was filed with the complaint
Element by element

Four elements, and the defense to each

The plaintiff carries the burden on each element. Some defenses below are affirmative defenses that you must plead and prove; we note which.

Element the plaintiff must proveHow the plaintiff usually proves itWhere the defense attacksWho bears the burden
Valid mark, owned, with priorityThe registration certificate: prima facie evidence of validity, ownership, and the exclusive right to use (§§ 1057(b), 1115(a))The mark is generic, merely descriptive without secondary meaning, abandoned, or fraudulently registered; you used firstPlaintiff, helped by the registration's presumption; you must rebut it
Use in U.S. commerceTest purchases, screenshots, shipments into the United StatesYour conduct was abroad and outside the Lanham Act (Abitron, 2023), or was not a sale, offer, or ad of goodsPlaintiff
Without consentPlaintiff's testimony and recordsA license, distribution deal, coexistence agreement, or consent covers the use; or you resell genuine goodsLicense is an affirmative defense (Fed. R. Civ. P. 8(c))
Likelihood of confusionThe seven Frehling factors, surveys, actual confusionWeak or crowded mark, different look and meaning, different goods, buyers, and channels, good faith, no confusion despite overlapPlaintiff

Defenses listed in 15 U.S.C. § 1115(b), such as fraud, abandonment, fair use, prior use, functionality, and laches, estoppel, and acquiescence, survive even against an incontestable registration. Laches, estoppel, fraud, and license are also on the Rule 8(c) list of affirmative defenses that must be stated in the answer.

Defense 1 · No likelihood of confusion

The seven Eleventh Circuit factors, read from the defense side

Courts in Florida weigh the seven factors from Frehling as a whole. The Eleventh Circuit has called the type of mark and evidence of actual confusion the most important. This is the defense raised in nearly every case, and often the strongest.

FactorWhat helps the defenseEvidence we gather
1. Type (strength) of markA descriptive or suggestive mark in a crowded field. Third-party use of similar marks in the same market weakens it (PlayNation Play Systems v. Velex, 11th Cir. 2019).Third-party registrations and real-world uses in the same goods, dictionary meanings, translations
2. Similarity of the marksDifferent overall impression in sight, sound, and meaning; a prominent house mark or logo; a shared term that is common in the industrySide-by-side exhibits as buyers see them, pronunciation, Spanish and English meanings
3. Similarity of the goodsGoods that buyers would not expect from one source, even if both are in a broad categoryProduct lines, price points, the goods the registration actually lists
4. Outlets and customersDifferent stores, platforms, regions, or buyers; professional or careful purchasersDistribution data, customer lists, B2B versus consumer sales
5. Advertising mediaDifferent channels, trade shows, publications, or keyword strategiesAd accounts, media plans, keyword reports
6. Your intentGood-faith adoption: a reason for the name unrelated to the plaintiff, a clearance search, no prior dealingsNaming files, search reports, launch timeline. Do not create new documents explaining your intent; we do that with you.
7. Actual confusionNo confusion despite years of overlapping sales; isolated instances against a large sales volumeSales volume, customer-service logs showing no misdirected inquiries, a defense survey
Surveys

A defense survey, or an attack on the plaintiff's

If the plaintiff relies on a confusion survey, the usual challenges target the universe of respondents, the stimulus, leading questions, and the control. A defense survey showing a low net confusion rate can be strong evidence, but it is a judgment call: a poor survey hurts the side that offers it. We decide early, with a survey consultant, whether to commission one.

Frehling (11th Cir. 1999)
Timing of confusion

Initial-interest confusion is unsettled here

If the complaint relies on confusion that is dispelled before purchase, such as a keyword ad that leads to a clearly labeled page, note that the Eleventh Circuit has not decided whether "initial interest" confusion is actionable. Post-sale confusion, by contrast, has been recognized (United States v. Torkington, 11th Cir. 1987).

ADT v. Alarm Protection Tech. (11th Cir. 2016, unpublished)
Defense 2 · Invalidity of the asserted mark

Attacking the registration itself

If the mark is not valid, there is nothing to infringe. A court can cancel a registration in whole or in part in any action involving a registered mark (15 U.S.C. § 1119), so these defenses usually come with a counterclaim.

1

Generic

A term that is the common name for the goods cannot be a trademark. No incontestable right can be acquired in a generic name (§ 1065(4)), and a registration can be cancelled "at any time" if the mark is or becomes generic for all or some of the listed goods (§ 1064(3)).

§§ 1064(3), 1065(4)
2

Merely descriptive, without secondary meaning

A term that describes the goods is protectable only if buyers have come to see it as a brand. A registration less than five years old can be cancelled on this ground (§ 1064(1)). After it becomes incontestable, this defense is gone (Park 'N Fly, Inc. v. Dollar Park & Fly, Inc., 469 U.S. 189 (1985)). A mark registered without proof of acquired distinctiveness is presumed inherently distinctive, and the defendant must rebut that presumption (Pinnacle Advertising v. Pinnacle Advertising, 7 F.4th 989 (11th Cir. 2021)).

§ 1064(1) · Park 'N Fly (1985)
3

Abandoned

A mark is abandoned when use stops with intent not to resume. Nonuse for three consecutive years is prima facie evidence of abandonment (§ 1127). Abandonment is a defense even to an incontestable registration (§ 1115(b)(2)), and goods never used can also be removed by USPTO expungement or reexamination.

§§ 1127, 1115(b)(2)
4

Obtained by fraud

A registration procured by a knowingly false, material statement made with intent to deceive the USPTO can be cancelled at any time and is subject to the fraud defense under § 1115(b)(1). The bar is high: intent to deceive must be proven by clear and convincing evidence, and an honest mistake is not enough (In re Bose Corp., 580 F.3d 1240 (Fed. Cir. 2009)). A party injured by a fraudulent registration may also sue for damages under § 1120.

§§ 1064(3), 1115(b)(1), 1120

What you can still argue against an incontestable registration

Incontestability, available after five years of continuous use and a Section 15 affidavit (§ 1065), makes the registration conclusive evidence of validity. It narrows the defense but does not end it.

DefenseRegistration under five yearsIncontestable registration
Merely descriptive, no secondary meaningAvailable (§ 1064(1))Not available (Park 'N Fly, 1985)
GenericAvailableAvailable at any time (§§ 1064(3), 1065(4))
Abandonment, fraud, misrepresentation of sourceAvailableAvailable (§ 1115(b)(1)–(3))
FunctionalityAvailableAvailable (§ 1115(b)(8))
Prior use in a limited areaAvailableAvailable (§§ 1065, 1115(b)(5))
Fair use, laches, estoppel, acquiescenceAvailableAvailable (§ 1115(b)(4), (9))
Strength in the confusion analysisPlaintiff proves it with market evidenceTreated as relatively strong in the Eleventh Circuit, though crowding can still weaken it
Likelihood of confusionPlaintiff must provePlaintiff must still prove

◆ marks rows where incontestability changes the defense.

Defenses 3 to 8

When the use is yours to make

These defenses accept that the plaintiff may have a valid mark, and show that your use is earlier, fair, excused, or out of time.

03 · Prior use

You were there first

A federal registration gives the owner nationwide priority from its filing date, except against earlier users (§ 1057(c)). If you adopted your mark without knowledge of the registrant's prior use and used it continuously from before that date, you keep your rights in the area where you prove that use (§ 1115(b)(5)). Incontestability does not override a valid state-law right from use that predates the registration (§ 1065). The defense is limited to your area; it rarely lets you expand.

15 U.S.C. §§ 1057(c), 1065, 1115(b)(5)
04 · Descriptive fair use

You used the words to describe

You may use a term "otherwise than as a mark" and "fairly and in good faith only to describe" your own goods or their geographic origin (§ 1115(b)(4)). You do not have to disprove confusion first, and some confusion is compatible with fair use (KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc., 543 U.S. 111 (2004)). The defense weakens when the term is styled or used like a brand.

KP Permanent (2004)
05 · Nominative fair use

You named their product to refer to it

Using another's mark to refer to its own product, as in "compatible with," "we repair," or "authorized dealer," can be lawful. The Eleventh Circuit has not decided whether nominative fair use is an affirmative defense, and the circuits test it differently, so the argument in Florida courts is unsettled. Use no more of the mark than needed and do not imply sponsorship.

Unsettled in the 11th Cir.
06 · Delay (laches)

The plaintiff waited too long

The Lanham Act has no statute of limitations. Laches requires a delay in asserting the claim, that the delay was inexcusable, and undue prejudice to you (Kason Industries v. Component Hardware Group, 120 F.3d 1199 (11th Cir. 1997)). In Florida cases the Eleventh Circuit uses Florida's four-year limitations period as the touchstone. Laches generally bars money, not always an injunction: in Pinnacle (11th Cir. 2021), damages were barred but the court remanded to consider injunctive relief against ongoing confusion. An intentional infringer generally cannot rely on it.

AmBrit v. Kraft (11th Cir. 1986)
07 · First sale

You resell genuine goods

Reselling genuine products first sold by the brand or with its authority is generally not infringement. The exception is goods "materially different" from what the brand sells here, and the Eleventh Circuit keeps that threshold low: removing batch codes from fragrance bottles was enough in Davidoff & CIE, S.A. v. PLD International Corp., 263 F.3d 1297 (11th Cir. 2001). Gray-market imports, altered packaging, and missing warranties are where this defense is tested.

Davidoff (11th Cir. 2001)
08 · Parody and expression

Jokes used as a brand get less protection

When an alleged infringer uses a mark "as a designation of source for the infringer's own goods," the First Amendment-based Rogers test does not apply, and the ordinary confusion analysis governs (Jack Daniel's Properties, Inc. v. VIP Products LLC, 599 U.S. 140 (2023)). Parody still "may make a difference" in that analysis: on remand, the district court found no likely confusion from the parody dog toy (D. Ariz. 2025).

Jack Daniel's (2023)

Other defenses depend on the facts: a license or consent, acquiescence where the plaintiff's conduct signaled it did not object, and the absence of any U.S. use for a foreign business (Abitron Austria GmbH v. Hetronic International, Inc., 2023). For a business based in Latin America or Europe, sales made and delivered abroad are not U.S. infringement, but sales into the United States, U.S. listings, and U.S. ads are.

The Florida counts

Chapter 495, common law, and FDUTPA counts usually come along

The state counts rarely add new liability, but they can add fee exposure in both directions. That changes settlement math, and a defense win on them can shift fees to the plaintiff.

§ 495.131Florida registration infringement

For a mark registered with the Florida Department of State. The confusion test mirrors federal law. For applying a copy to labels or packaging, profits or damages require knowing intent to confuse. Rights acquired in good faith at common law are preserved (§ 495.161), so your earlier use is a defense here too. See Florida Registration Infringement.

§ 495.141Remedies and fees

Injunction, profits, and damages, with a discretionary award of up to three times profits and damages. The court may also award reasonable attorney's fees "to the prevailing party according to the circumstances of the case," which can include a defendant who wins.

Common lawFlorida common-law infringement

Rights come from use, in the area where the mark is used and known. The test mirrors the federal one, and when the Lanham Act theories fail, the common-law claims fail too (Natural Answers, 2008). See Common Law Trademark Rights in Florida.

§ 501.2105FDUTPA fees cut both ways

A FDUTPA count lets the prevailing party seek attorney's fees and costs after judgment and any appeal, at the court's discretion. A defendant who defeats a FDUTPA count can ask for its fees. FDUTPA claims that sound in fraud may face Rule 9(b) particularity (Pop v. LuliFama.com, 11th Cir. 2025). See FDUTPA Defense.

A Florida registration can be cancelled on a court's finding that the mark was abandoned, was obtained fraudulently, or is generic, among other grounds (Fla. Stat. § 495.101(3)). We plead state cancellation alongside federal cancellation where both registrations are asserted.

How a response unfolds

From service to resolution: the defense timeline

The first response is either an answer or a motion under Rule 12. Which one fits depends on the complaint, but the choice must be made before the deadline, and some defenses are lost if left out.

  1. Day 0ServiceCalendar 21 days. If you agree to waive formal service, you get 60 days from when the request was sent, or 90 days if sent outside the United States (Rule 12(a)(1)(A)).
  2. Days 1–7TriageConflict check, insurer notice, litigation hold, and review of the plaintiff's registrations and file history.
  3. If filedTRO or injunctionOppose with evidence of no likely success, and rebut the presumption of irreparable harm (§ 1116(a)), often with the plaintiff's delay.
  4. Day 21Motion or answerA Rule 12 motion (jurisdiction, venue, service, failure to state a claim) or an answer with affirmative defenses and counterclaims.
  5. Rule 26DiscoveryThe plaintiff's use, sales, confusion evidence, and file history; your first-use and sales records.
  6. ExpertsSurveys and damagesDefense survey or rebuttal, and a damages review focused on your actual costs and the plaintiff's real losses.
  7. Motions and trialSummary judgment, trial, feesValidity, confusion, and laches are often decided here; then a fee motion if the case was exceptional.

Answer or motion to dismiss

A Rule 12 motion can end or narrow a case early, for example where a foreign defendant lacks contacts with Florida, where the complaint alleges only conduct abroad, or where the complaint does not identify the mark or the infringing use. Lack of personal jurisdiction, improper venue, and defects in process or service are waived if they are left out of the first Rule 12 motion or the answer (Fed. R. Civ. P. 12(h)(1)). Florida state courts have a similar rule, with a 20-day answer deadline (Fla. R. Civ. P. 1.140).

When the facts are disputed, which is common on confusion, an answer is usually better. It must state the affirmative defenses, such as laches, estoppel, fraud, and license (Rule 8(c)), and it is the natural place for counterclaims to cancel the registration and for a declaratory judgment. Out-of-state and foreign defendants need Florida counsel for filings; see Florida Local Counsel.

Early resolution options

  • Settlement with a release of past claims, so a rebrand does not leave money claims open
  • Coexistence agreement dividing goods, channels, territories, or trade dress
  • Phase-out with time to sell through inventory and change packaging and domains
  • Consent judgment with a narrow injunction and no money, ending the case on agreed terms
  • Stipulated extension of the response deadline while talks run, confirmed in a court filing

Many disputes settle after the injunction ruling or once each side sees the other's evidence. Talks before you answer are possible, but the deadline still runs until a court extends it.

Exposure

What it costs if you lose, and the limits on it

Knowing the realistic exposure shapes every decision, from whether to oppose an injunction to what a settlement is worth. Valuation is covered on Damages Evaluations; this is the outline from the defense side.

Injunction

Stopping the use

The most common remedy. Since 2020 a plaintiff who shows likely success gets a rebuttable presumption of irreparable harm (§ 1116(a)). Delay rebuts it: an unexplained five-month delay undermined irreparable harm in Wreal, LLC v. Amazon.com, Inc., 840 F.3d 1244 (11th Cir. 2016).

15 U.S.C. § 1116(a)
Profits

Your profits, not your revenue

The plaintiff proves your sales; you prove your costs and any portion not due to the mark. Willfulness is not a precondition but weighs heavily (Romag Fasteners v. Fossil, 2020). Only the named defendant's profits count, not an affiliate's (Dewberry Group v. Dewberry Engineers, 2025).

15 U.S.C. § 1117(a)
Damages

The plaintiff's actual losses

Lost sales and harm to goodwill, which the court may increase up to three times as compensation, not as a penalty. Without notice of registration, no profits or damages are recoverable unless you had actual notice (§ 1111).

15 U.S.C. §§ 1111, 1117(a)
Fees

Fees only in exceptional cases

A case is exceptional if it "stands out from others" in the strength of a party's position or the unreasonable way it was litigated (Octane Fitness, 2014, adopted for the Lanham Act in Tobinick v. Novella, 884 F.3d 1110 (11th Cir. 2018)). The rule runs both ways.

15 U.S.C. § 1117(a)
Counterfeits

A different scale

If the plaintiff alleges counterfeits, statutory damages of up to $2,000,000 per mark per type of goods if willful, and ex parte seizure and asset freezes, are possible. See Counterfeiting Claims and Schedule A Disputes.

15 U.S.C. § 1117(c)

Our Lanham Act defense work is led by Robert H. Thornburg and Susan J. Latham, with James R. Leahy on e-commerce and marketplace disputes and Melissa Dangond Crews on TTAB cancellation proceedings and Spanish-language clients.

Lessons learned

Six common mistakes after being sued for infringement

Defendants often weaken a defensible position in the first weeks, before anyone has read the plaintiff's file history.

1

Letting the deadline pass while negotiating

Settlement talks do not stop the clock. A default can lead to judgment on the plaintiff's terms, including an injunction and money.

Rule 12(a)
Lesson

Get a stipulated extension filed with the court, or respond on time.

2

Rebranding or deleting pages on your own

A sudden change can look like an admission, and deleting posts or listings after suit risks sanctions for lost evidence.

Preservation
Lesson

Preserve first; change what is public only on advice, with a record of what changed.

3

Leaving defenses out of the first filing

Personal jurisdiction and venue objections are waived if omitted from the first Rule 12 motion or answer, and affirmative defenses not pleaded can be lost.

Rules 8(c), 12(h)
Lesson

Review every defense before the first filing.

4

Not pulling the plaintiff's USPTO file

Specimens, filing dates, Section 8 and 15 declarations, and listed goods often reveal a genericness, nonuse, or fraud problem, or a filing date after your first use.

§§ 1064, 1065
Lesson

Audit the registration as the basis for a counterclaim.

5

Explaining yourself in emails

Messages to customers, suppliers, or the plaintiff about where the name came from become exhibits on intent, one of the seven factors.

Intent · willfulness
Lesson

Route all statements about the dispute through counsel.

6

Ignoring the Florida counts

A FDUTPA or Chapter 495 count can bring a fee award to the prevailing party, and a weak one may be a lever for the defense.

§§ 495.141, 501.2105
Lesson

Analyze each count's fee rule before settlement talks.

Counterclaims and leverage

Defending is not only saying no

A defense can change the balance of a case. These are the tools we consider at the start, because some must be raised with the answer.

01

Cancel the plaintiff's registration

A court can cancel a registration in whole or in part in any action involving a registered mark. Within five years of registration any ground is available; generic, functional, abandoned, and fraudulently obtained marks can be challenged at any time (§ 1064). A separate TTAB petition is usually suspended while the court case runs (37 C.F.R. § 2.117(a)).

15 U.S.C. §§ 1064, 1119
02

Declaratory judgment

A counterclaim declaring non-infringement and invalidity keeps those issues before the court even if the plaintiff later tries to drop its claims. Where a letter came first, filing first may be an option; see Responding to a Cease and Desist.

28 U.S.C. § 2201 · MedImmune (2007)
03

Fees in exceptional cases

A prevailing defendant can recover fees if the case stands out for the weakness of the plaintiff's position or the way it was litigated (Octane Fitness; Tobinick v. Novella, 11th Cir. 2018).

15 U.S.C. § 1117(a)
04

Florida prevailing-party fees

When the plaintiff pleads Chapter 495 or FDUTPA counts and loses them, the court may award fees to the prevailing defendant.

Fla. Stat. §§ 495.141, 501.2105
05

Damages for a fraudulent registration

A party injured by a registration obtained by a false or fraudulent declaration can sue for its damages, in addition to cancellation.

15 U.S.C. § 1120
Questions

Frequently asked questions

How long do I have to respond to a trademark infringement lawsuit?

In federal court, generally 21 days after you are served with the summons and complaint, or 60 days from the date a waiver request was sent if you timely waive formal service (90 days if it was sent outside the United States). In Florida state court, generally 20 days. A court can extend the deadline, but only if someone asks before it passes.

Should I stop using the name right away?

Not without advice. Stopping can make sense where the claim is strong or your investment is small, but a sudden change can look like an admission and does not release past claims. If you change course, do it under a written agreement or a court-approved stipulation.

The plaintiff's registration is newer than my business. Does that help?

It may help a great deal. If you adopted your mark without knowing of the registrant's use and used it continuously from before the registrant's filing date, you keep your rights in the area where you prove that earlier use (15 U.S.C. § 1115(b)(5)). Earlier use may also support a challenge to the registration.

Can I attack an incontestable registration?

Yes, on some grounds. You can no longer argue the mark is merely descriptive (Park 'N Fly, 1985), but genericness, abandonment, fraud, functionality, prior use, fair use, and laches remain. And the plaintiff must still prove likely confusion.

The plaintiff knew about us for years. Is it too late for them to sue?

The Lanham Act has no statute of limitations, but laches can bar the claim. In Florida cases the Eleventh Circuit measures delay against Florida's four-year limitations period, and you must also show the delay was inexcusable and caused you real prejudice, such as investment in the name. Laches usually bars money damages; an injunction may still be possible.

I only resell genuine branded products. Can I still be sued?

You can be sued, but reselling genuine goods first sold by the brand is generally not infringement. The risk is goods that are materially different from what the brand sells in the United States, such as altered packaging, removed codes, or products made for another market. The Eleventh Circuit sets a low bar for material differences (Davidoff, 2001).

Our product is a parody. Is that a defense?

Not a complete one when you use the parody as your own brand. After Jack Daniel's v. VIP Products (2023), the ordinary likelihood-of-confusion test applies to such uses, but an obvious parody can still weigh against confusion.

Can a defendant recover attorney's fees?

Under the Lanham Act, only in exceptional cases, which in the Eleventh Circuit means a case that stands out for the weakness of a party's position or the unreasonable way it was litigated (Tobinick v. Novella, 2018). If the plaintiff also pleaded FDUTPA or Chapter 495 counts and loses them, Florida law lets the court award fees to the prevailing party.

¿Pueden atender la demanda en español?

Sí. Our attorneys work in English and Spanish and can review the complaint, explain the deadlines, and prepare the defense with you in Spanish.

Secure upload · same-day review

Upload the complaint

Send the complaint and summons, the date and manner you were served, any motion for a TRO or injunction, and any letters exchanged before suit. If you can, add when you started using your name and where you sell. Spanish-language documents are welcome.

  • Same-day review of the complaint and your deadline
  • Rule 12 motions, answers, and affirmative defenses
  • Cancellation and declaratory judgment counterclaims
  • Opposition to TRO and preliminary injunction motions in Florida federal and state courts

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