Blog
Articles on U.S. trademark registration, enforcement and international brands.
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Why Florida Trademark Owners Need Counsel-Drafted Cease and Desist Letters
A well-built cease and desist letter is not a courtesy note. It is the first piece of evidence in your case. For Florida brand owners, the letter starts the…
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Trademark Demand Letters vs. Cease and Desist Letters: Five Key Differences
Trademark owners often treat every enforcement letter as a "cease and desist." In practice there are two different letters with two different jobs. A…
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Five Key Provisions of a Trademark, Trade Dress and Unfair Competition Demand Letter
A demand letter in a trademark, trade dress or unfair competition matter is only as strong as it is specific. A vague letter ("you are infringing our brand…
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Received a Trademark Cease and Desist Letter? Your First 48 Hours Are Key
What a business does in the first two days after a trademark cease and desist letter arrives often shapes the entire dispute: its cost, its leverage, and…
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Clearance Searches and Freedom-to-Operate Opinions – Top Considerations Before a Product Launch
Before a new product reaches the market, a business should be able to answer two separate questions: Can we safely use this name? and Can we safely make and…
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Florida Trademark Protection: Five Important Differences between Enforcing State Registration vs Common Law Claims
Florida brand owners have more than one path to stop an infringer. They can sue on a mark registered with the Florida Department of State under Chapter 495…
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Ten Key Recommendations for Use of the Amazon Brand Registry and Associated Recommendations
For any brand that sells, or is sold, on Amazon, enrollment in the Amazon Brand Registry is now as important as the trademark filing itself. The Registry is…
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False Advertising Claims in Florida: Lanham Act Section 43(a) vs FDUTPA, Section 817.41, and Section 817.44
A Florida business harmed by a competitor's false advertising can sue under up to four statutes at once: the federal Lanham Act, 15 U.S.C. § 1125(a)(1)(B)…
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Trademark Dilution in Florida: Federal vs. Florida State Dilution Statutes
Trademark dilution protects a famous mark's uniqueness, not consumers from confusion. A dilution claim can stop a use that confuses no one, such as a…
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